Note: The below review contains spoilers for the Barbie (2023) film! If you’d like a discussion that is spoiler-free (recorded before the film screened), check out my chat about bimbos and Barbies on NPR’s It’s Been a Minute with Brittany Luse.
I went and saw Barbie on opening night, and walked right back in and saw it again the next day. The hype around the film has been so immense that I felt like I was holding my breath with excitement and expectation for the whole first screening. Because Barbie is essentially two movies in one mashed together (Barbie and Ken’s stories), as well as kind-of but not-quite being a musical, and definitely a technicolour spectacle, the net result of my first viewing was overwhelm. When I saw it the next day everything made more sense, I knew what to expect. It was much more enjoyable and I highly recommend seeing it twice (or more…I’ll definitely go back).
Despite the long lead up to the film’s release, and literally months of speculating about its content, I found Barbie to be so unexpected, joyously unique. I guess even with all my queer hopes I still thought that the film would be more like a traditional blockbuster, with a romantic narrative, or some easy arc to follow. What it actually feels like is an indie director being given the keys (and money) to make an expansively imaginative film, which is exactly what it is! However in being bold it was also sometimes messy, mostly because it was two distinct stories running in parallel: 1) A comedy drama about Stereotypical Barbie becoming human (an inversion of the typical moral panic around Barbie that human girls will try and become like her); AND 2) A musical about Beach Ken grappling with male entitlement and an inferiority complex. Quite different stories in both message, arc, and tone. When Ken walks off in the real world (to stumble across patriarchy), the film splits into two.
Ironically, comically, I hadn’t thought about Ken, or what his storyline might have to say about gender AT ALL in the lead up. What Gerwig gives us is a very funny meditation on contemporary white masculinity and patriarchy. Honestly Ken’s line that he wasn’t that interested in patriarchy when he realised it wasn’t about horses was so funny, I’ll be laughing about this for the rest of my life. I’ve been listening to “I’m Just Ken” on repeat. Will I buy some “I am Kenough” merch? Uh, yes. Gosling’s Ken, and the whole storyline almost steals the show from under Barbie’s flat feet, but Margot Robbie is so incredibly earnest in her performance that it’s really just a two-pronged circus the whole way through. I do wish Barbie got an equally big musical number to balance it out a bit though.
What is so wonderful about all of the scenes with the Barbies and Kens is how playful they are – as in, literally so silly that it reminds me of playing with toys as a child. The whole Ken fight scene is ridiculous but I can also completely imagine setting that up as a kid, having a war of Kens, on a beach, that turns into a Grease-like dance off where the Kens also kiss. 100% accurate.
The bits that truly sucked in the film were everything with the humans. The parts with the Gloria/Sascha mother/daughter storyline were so two-dimensional, mere props to further the Barbie storyline. Terrible lines. The most asinine feminist speech you can imagine. Inexplicable reactions (like when Sascha first meets Barbie). And the Ruth Handler saccharine ghost stuff? Just the worst. The Mattel humans were less boring, but really because they were more like the toys of the film, silly and hammed up, part of the melodrama, rather than boring interruptions.
I’ve also seen some critiques of the film along the lines of: this Barbie is capitalist. Gerwig tries to double-play the issue of Barbie as a consumer product, with the film nodding and winking to itself the whole way through. This is such a cheap (pun) shot at the film, because what else was Gerwig supposed to do? There is no way to make this film without that critique being levelled. I do think that this hyper-concern over consumption is reserved especially for things associated with femininity though. When the Lego film came out everyone just marvelled at its unexpected communist undertones, and then went and played with Lego. They didn’t bemoan the Lego industrial complex.
Perhaps most importantly (given my projections) the real question is: how queer and feminist is the Barbie film? Well, in terms of its internally stated feminism: lacklustre. We see some lowest common denominator feminism in the dialogue, and interestingly though patriarchy is referred to throughout, the f word is rarely mentioned as an explicit antidote. If I was writing the script, I would have had Gloria the human give the Barbies some 1970s feminist books and start consciousness-raising groups to get them out of their brainwashing, but perhaps this is just my very specific taste as someone who lectures on gender (edit: as a friend pointed out, they kind of try to do this but for a general audience — but what I’m trying to say is it’s consciousness-raising lite!). In spite of this, my hope that this film could – ought to – usher in some feminist media analysis that takes femininity seriously rather than dismissing the text as postfeminist still stands. I would also like to see Ken’s arc analysed here using critical femininity studies, not simply deferring to masculinity studies as the place to explain what is represented (perhaps another post, for another time…).
The queerness of the film is stitched into its very fabric, and not just because loads of the cast are LGBTQ+. Though Stereotypical Barbie doesn’t get to make out with any other Barbies (I would have appreciated at least ONE scissoring joke) the implication is certainly that she is queer, because she is queer-coded. From Birkenstocks, to listening to Indigo Girls, to not being interested in Ken, to identifying with “Weird” Barbie, and the Barbie cinema playing Wizard of Oz (all Barbies are “friends of Dorothy”?), the strong hint is that Barbie is not straight. “Weird” Barbie is clearly a euphemism for Queer Barbie, not least because she is played by the famously gay Kate McKinnon, and the rag-tag team she assembles in her house when patriarchy takes over Barbie land also indicates that they are a queer bunch. From Allan (Ken’s “friend”) to Magic Earring Ken and Video (aka Cyborg) Barbie, these are the queer crew, discontinued by Mattel. By the end of the film, after their power-to-patriarchy-and-back-again journey the vibe seems to be that all of the Barbies are “weird”.
Yet it is also the transness of Barbie that comes to the fore at the very end when she realises her humanness, rather than (as Ruth tells her) having to “want” or “ask” for it. I read this as a trans allegory, where Barbie’s true self is not something she “identifies” as, but something she affirms: she just is. That the last scene involves her visiting a gynaecologist furthers this reading. We don’t know how or when Barbie got a vagina, but she’s so pleased to have one. This doesn’t seem to be a regressive suggestion, that all women ought to have certain biology – and the fact that we learn Ruth had a double mastectomy seems relevant here – but that Barbie realised she was a woman, and wanted certain genitals, which she got. I truly hope this sends the trans-exclusionary activists out there into a tailspin.
Five stars, plenty of notes, but a film I will absolutely cherish forever.
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The first is from trans-exclusionary radical feminist types, who conflate gay male culture with drag queens with transgender identity. Such perspectives see gay men, drag queens, and trans women as responsible for propping up fantasies of femininity that only serve to oppress women. Germaine Greer famously stated in The Female Eunuch 1970: “I’m sick of being a transvestite. I refuse to be a female impersonator. I am a woman, not a castrate”. Greer’s suggestion here is that there is some form of “natural” womanhood that can be liberated from the dictates of culture. Similarly, and more recently, Sheila Jeffreys has even argued that drag kings distort lesbian culture and the celebration of “natural” womanhood. She writes: “If the suffering and destruction of lesbians is to be halted then we must challenge the cult of masculinity that is evident in such activities as drag king shows”. These views are rife with homophobia and transphobia, as well as massive conflations and wild leaps that see men, masculinity, and femininity, as the true oppressors of women.
I don’t have much time for these views, which encourage us to believe that the biggest threats to women are trans women, drag queens, and gay men. This view distorts Marxist theory to argues that men in particular are *the* class that oppresses women, and sees the liberation that is to be won as a liberation from “gender”. Luckily the currency of radical feminism in academic spaces seems to be waning. But when overall activist struggle in society is low, it is easy for people to slip into arguing that we are each other’s problem, that if only we could free ourselves from gender we’d be truly liberated. It’s a much easier argument to make than organising to transform the fundamental economic arrangement of society, and it makes space for all kinds of class collaboration between powerful women and poor women alike (even if it means at the end of the day that power doesn’t actually shift).
So that’s why it’s kind of surprising to hear people within queer communities suggesting now that drag, in its mainstream formations, is a problem. From this perspective drag, if performed by ostensibly 
Looking at these examples, we can see that the Australian Dream is different from the American one, but presents perhaps another version of cruel optimism. Rather than highlighting one’s difference and unique abilities that one can harness for success, there is an emphasis on the importance of sameness and chance. Of course, Australia is also marked out as a land of the “
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