Hope and Glimpsing the Future in the Marriage Equality Debate

This short paper was presented at the Feminist Utopias Conference held at the Australian National University on 8 September 2017. 

UntitledAs Gayle Rubin wrote in 1984, “…it is precisely at times such as these, when we live with the possibility of unthinkable destruction, that people are likely to become dangerously crazy about sexuality” (143). In the midst of the contemporary nuclear crisis, the never ending debate about marriage equality seems a fitting topic to apply the theoretical questions I’d like to explore today, about whether we can and should – and indeed how we should – hope for a better world.

UntitledSo the story goes: “it gets better”. This is a common refrain of LGBTIQ youth services in Australia. “It gets better” refers to the promise that when you leave school, you won’t have to deal with bullies any longer – you’ll be free to live your life as a happy LGBTIQ person. Now, for many of us, this isn’t totally wrong. Leaving the social intensity of the schoolyard and becoming independent from family units, can mean that we are able to find new communities of acceptance.

UntitledBut how cruel might this hopeful promise be, when bigotry can be canvassed as state-sanctioned “legitimate debate”, as we are seeing now? When homophobic and transphobic ideas are not originating from the schoolyard itself – as we know, people aged 15-24 are the most avid supporters of marriage equality – but are being shown on television during the nightly news? Perhaps the promise to our children of “it gets better” is a cruel one.

UntitledAs Lauren Berlant writes, “When we talk about an object of desire, we are really talking about a cluster of promises we want someone or something to make to us and make possible for us” (2007, 33). For the “yes” campaign, marriage equality has become the object of desire that contains within it a cluster of promises: a hope about what will get better and for whom.

UntitledBut cruel is the optimism of the segments of the “yes” campaign that refuse to confront the homophobia and transphobia emerging in the debate, and instead seek to win hearts and minds on the basis of respectability, normality, and the idea that “love” is indeed “love”. As Berlant argues, it is a cruel optimism that operates where we live with the toxic conditions of the present labouring under the view that the future will “somehow” deliver something better.

UntitledAnd indeed it is cruelly optimistic to imagine what that future will entail if we do not question the social constitution of futurity in the first instance. As Lee Edelman (1998) argues, it is the child that acts as the pervasive cultural “emblem” of the future, the ultimate signifier of the hope of tomorrow. Edelman explains that while the left operates under a liberalism that sees the elasticity of this signifier extend – children can still signify the future despite queer family arrangements – conservatives cling to a more intense vision of social rupture, that must preserve such signifiers at all costs. The child is not only a symbol of a future horizon, but also a concretely heterosexual future, where heterosexuality is to reproduction is to the child is to the future operate in a circular and spectacular logic.

UntitledThis is precisely what we have seen playing out for over a decade, albeit more sharply in recent times, in the marriage equality debate. While the right have repeated the refrain, “think of the children”, the left too have taken up this mantle, constantly leaning on statistics about the welfare of queer youth or children from queer families in order to make a point of the utter sameness of the child under queer circumstances. In this envisioning, the queer child doesn’t queer the future, rather, the queerness of the child is contained in order to suggest that there is very little threat – only a slight extension – to the more conservative vision.

UntitledAs the recent GetUp ad for marriage equality suggests, in the words of the mother in the heterosexual nuclear family unit, “kids learn their values at home, from their parents, that’s why we’ll vote yes in the upcoming marriage equality vote. And if she asks, we’ll tell her it’s about fairness and kindness”. In this ad there is the removal of the threat of queering of the child, who is represented as safe from having to learn about sexuality or gender diversity because she learns her values from “the family” rather than through programs like Safe Schools. We learn in this ad that marriage equality is no challenge to the social logic of heterosexual normativity: this is the vision of transformation under marriage equality – total preservation of the existing social order.

But Edelman suggests a different approach to this logic is possible. As Edelman writes: “fuck the social order and the figural children paraded before us as its terroristic emblem; fuck Annie; fuck the waif from Les Miz; fuck the poor innocent kid on the ‘Net; fuck Laws both with capital ‘L’s and with small; fuck the whole network of symbolic relations and the future that serves as its prop” (1998, 29). Edelman utterly refuses the “sweetness” of hope and investment in a future, and instead endorses a queer negativity soaks in the bitterness of the present.

UntitledWe might wonder about the astringency of Edelman’s anti-social thesis, in light of the fact that attachment to “same-sex marriage” is currently being enacted by many as a mode of survival. Many have thrown themselves into fighting for a yes campaign precisely in order to assist a striving toward a “getting better”. We might also question the limits of Edelman’s radical presentism and anti-futurity, and if a different kind of future envisioning might be possible without a cruel investment in inevitable progress.

As some have pointed out, Edelman reduces ‘a’ version of the future to ‘the’ version of the future – more radical imaginings of opening up spaces of possibility for queer lives are rendered as as problematic as hegemonic dominant visions of how the future “ought” to be conserved (White 2013, 33). Could there then be a glimmer of a different set of possibilities, a transformed social order, and another logic, to be found? Rather than a cruel and unrupturing hope, can a queer hope be possible?

UntitledAs José Esteban Muñoz offers, “Queerness is a longing that propels us onward, beyond romances of the negative and toiling in the present” (2009, 1). Here Muñoz suggests that we might adopt a concrete utopian imagining where, “the hopes of the collective” are connected to real, lived struggle in the historical present. In other words, we might have “educated hope” (3). In contrast to Edelman, Muñoz insists on the importance of hope as a critical tool, where “hope is spawned of a critical investment in utopia…profoundly resistant to the stultifying temporal logic of a broken-down present” (12).

However as Teresa de Lauretis (2011) also contends, we must read Edelman’s point about negativity not as a call to negativity as the political act, but rather the reflection of a condition of society, the death drive at the heart of it all, where there is always the attempt to overcome and resolve this with positivity and hope. Edelman’s imagining is heterotopic as he reflects this death drive back at us, but argues against its resolution.

UntitledSimilarly Anne Cvetkovich’s (2007) work extends this heterotopic view of society, to get to the “depression” at the heart of things, that is, not the negativity and negation of life, but more specifically the feelings that are part and parcel of occupying this world. As feminists have long argued, “the personal is political”, and we might also extend this to say that we feel politics at the level of the body. Cvetkovich argues that affective states like depression can be political – because while they can be antisocial (in quite a literal way – through withdrawal), there is also the possibility that a new sociality may form through making-public these affective states.

UntitledBut in making the negativity at the heart of things public rather than private, we can also become targeted as the problem rather than merely pointing out the problem. As Sara Ahmed illustrates, the figure of the feminist kill joy who offers critique and anger can be seen as the source of unhappiness: “Does the feminist kill other people’s joy by pointing out moments of sexism? Or does she expose the bad feelings that get hidden, displaced, or negated under public signs of joy?” (2010, 582). In other words, unveiling already circulating – but hidden – negativity is risky business.

UntitledWhile we focus solely on concepts like fairness and kindness, positivity, good stories, the “good homosexual”, or the “unqueer queer child”, the bad feelings at the heart of the marriage equality debate remain occluded and politically impotent. To fail to recognise and name the homophobia and transphobia that are proliferating under conservative discussions in the marriage equality debate is to inadvertently reiterate a narrative of a heteronormative future where “it gets better”. To engage in a queer hopefulness then, is not to shy away from negativity, but rather, to embrace the possible world that it reveals to us.

Screen Shot 2017-09-10 at 5.56.32 PMIt is only in confronting those elements of the present that we would rather deny, from which a truly utopian vision might emerge. In this case, my educated hope is that we will have a marriage equality debate that confronts homophobia and transphobia, that embraces gender and sexual diversity, and that makes space for the LGBTIQ community well beyond the question of marriage.

Advertisements

Gender and advertising- mainstream marketing or pure propaganda?

The issue of representing marginalised groups in advertising is not new. After all, one only has to consider that cultural diversity in Western adverts is a relatively new phenomenon. But over the Christmas break (after reading quite a number of women’s magazines) I got to thinking about the way in which (at worst) gender and sexual diversity is vastly under-represented in the media, and (at best) representations that are made stick out as un-integrated attempts at tapping into the pink dollar (for example, you may have seen this infamous French McDonald’s ad).

This issue became very apparent to me after reading one of my nothing-else-to-do glossies (InStyle), which featured a NIVEA campaign called 100 years of love all about “celebrating the Australian families, friends and couples who’ve entrusted their skin to NIVEA for a lifetime of care” (cue sentimental music). The ad included an Indian family, a group of middle aged women friends, and a thirty-something couple (whose photo was accompanied by the tag line “NIVEA Loves Couples”).

…compared to a typical DIVA one

The NIVEA loves couples ad..

On closer inspection, NIVEA has in the past, run a “very successful” campaign to target a specifically gay audience. So it got me wondering- while the 100 years of love campaign is yet another reinforcement of heteronormative ideas of love and family, it also presumably says something about the particular market that buys InStyle- so I’m assuming (if NIVEA has done their research) this is predominately straight women.

Funnily enough one of my other summer mags- the UK’s DIVA magazine, dedicated to all things lesbian and bisexual- only featured ads depicting or related to woman-on-woman action. This is hardly surprising as I imagine that the readership of DIVA is made up of women with non-straight inclinations. But while it’s all well and good to expect that advertising holds a mirror up to the market, I long for the day when that means that campaigns using the words family and love involve increasingly diverse representations of sexuality and gender so much so that no one blinks an eye (much like I didn’t pay attention to the fact that the family represented in the NIVEA campaign was Indian until I sat down to write this post). If not, I think that this marks magazines like InStyle as exclusively straight. I wonder if this is ok, given that DIVA isn’t for straight girls- but then again DIVA puts it’s position front and centre, whereas InStyle surreptitiously masquerades as just another “normal” women’s magazine.

While I could go on for hours about the issue of the commercialisation of “gay” (and the Velvet Mafia, etc), instead, in the spirit of groups such as the Gay & Lesbian Alliance Against Defamation (GLAAD) that give out awards each year to companies that offer positive portrayals of LGBT in advertising, here’s my pick of the number one best and worst representations made in 2011-

The spread from the Vogue edition

BEST: Goes to The 2011 September edition of Vogue magazine (USA) which featured several advertisements relating to gay and lesbian issues- which comes as no suprise given editor Anna Wintour’s outspoken support for gay marriage. The most exciting part of this edition for me was the style section on weddings which featured a lesbian couple dressed in white and an invitation that included the brides’ names as Clarissa and Sarah- without any specific mention to gay marriage.

WORST: Hands down has to be the Libra ad for tampons called “drag it”, which has caused some outrage given it’s equation that having periods = being a “real” woman (and although arguably the title suggests that the person in the video is a drag queen and not a trans woman, the ad still has a particular position about womanhood that I for one find pretty offensive!).

UPDATE: Libra have issued an apology and have stated that the ad will no longer air in New Zealand or Australia. Despite divided opinion in the trans community about the ad (abjectly transphobic vs. a funny and positive representation), the most depressing thing has been seeing the plethora of transphobic responses on the Libra Facebook page.